Waiting for the dinosaurs

19 October, 2010

What is this about?

I'm not sure whether this one was drawn or printed.

One dinosaur is just a dinosaur.

Someone took a dislike to this one.

Two is a coincidence.

This graffiti dinosaur has cropped up all over Dublin. I assumed at first that it was some kind of viral marketing campaign, but so far no product has emerged to accompany it*.

Maybe it’s just a dinosaur?

UPDATE: mystery solved! I found this on the way to the hairdresser**:

19 Wicklow Street

Three is a collection.

Or in Irish: "that's ok so"

Well, that's ok, then.

It’s not a dinosaur at all, it’s Gonzilla. And there is a product, sort of: there’s an Irish gaff zine called Gurrier.

I am not sure what an Irish gaff zine actually is. Perhaps I should get a copy and find out.

* Well, as far as I know. I’m deliberately somewhat out of the loop.

** sorry DORN




  1. […] by Gonzilla’s spikes and the installation of another desk in our hackerspace house, I made this: Big pointy […]

  2. Can one take possession of a viral market before its ‘true’ owner is identified? Is that some kind of intellectual property or trademark theft? Guerilla viral marketing warfare? Reverse-jazuping?

    OK, maybe I’m overthinking this.

    • It is certainly possible to accidentally take possession of a zombie walk. Had I thought of it at the time, those annoying Monster Energy Drink stickers could have been repurposed to raise awareness of velociraptor attacks. A worthier cause, I think.

    • Xkcd took possession of the viral campaign for yahoo(?)’s “The Algorithm”
      We did not invent the algorithm. The algorithm consistently finds Jesus. The algorithm killed Jeeves.
      The algorithm is banned in China. The algorithm is from Jersey. The algorithm constantly finds Jesus.
      This is not the algorithm. This is close.

      • … so successfully that I had no idea that was anything other than xkcd nonsense.

  3. […] Gonzilla! Gonzilla on Hawkins Street, […]

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